CollyWobbles Cold Brew
Collywobbles is a cold brew Keurig brand originating in the 1920s. Collywobble's goal is to elevate the everyday cold brew drinker while also using a specific formula for people will stomach issues.
The Process
Collywobbles expresses “Fuel for your day, relief for your stomach.”
For the design process, in one week I fully designed the logo, packaging, and K-cup. Since Collywobbles was created in the 1920s, I took inspiration from packaging in that time period. I chose a Sans Serif typeface and added little detailed serifs. Within my research, small details and fine lines were present in the 1920s. For the logo, I created a pop of color behind the letters with fine lines to enhance the overall look. The secondary typeface of a script allowed for the handwritten 20s feel to come forward.
With Collywobbles meaning an upset stomach and the brand overall having a specific use, I add a circular element like postcard stamps in the 1920s to add the extra element of their slogan and established date. In this three-color process, I chose colors that aligned with my research of the 20s but, also elevated the cold brew as the company’s goal was. With the pops of gold, the audience feels that elegance while drinking the cold brew. The added pop of pinkish red allowed for the flavor to stand out as peppermint. The tan color allows for a neutral base suitable for any pop of color to change with the overall flavor.