St.Maartini
St. Maartini is a collection of martinis that are easily consumed on the go. It is locally distributed in St. Maarten, with fruits native to the island.









The Process
Sea grapes are mainly used in wine because of their salty taste, so we ditched the classic olive to highlight this St. Maarten local ingredient. Other locally sourced and popular fruits from St. Maarten, such as coco plum, guava berry, mango, passion fruit, and coconuts, allow St. Maartini to highlight its founding island. St.Maartini is currently based in St. Maarten, but we want to expand distribution worldwide to share our local flavors. Our St. Maartini’s are created to express the theme of St. Maarten, “We’re all friends here,” highlighting how friendly the island is.
Through this identity system, I created a mark for St.Maartini. The mark is a whale carrying a martini while smiling. This mark connects to St.Maartini’s slogan, “We’re all friends here.” The brand consists of a sans-serif typeface that allows for friendly elements as well as connects to the tropical atmosphere. The logo consists of three Toyo colors with tints of those three colors added to create dimension.
St.Maartini received a Certificate of Merit for the Flux Student Design Competition in 2025. Which included an online gallery of 180 out of 900 submissions.